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Never likely to fit in the box, HIRIE’s approach to creating and experimenting with reggae music is worth buying into.
As her debut album, self- titled HIRIE, made clear, the newest female sensation to the West Coast reggae scene was out to make waves with an unshakable passion for writing music and performing. HIRIE’s debut single, “Sensi Boy”, which released in July of 2013, has seen over 345,000 YouTube plays.
HIRIE gained much exposure at the start of her career by touring with America’s top independent rock/reggae band, Tribal Seeds. The news of HIRIE, and her refreshingly skilled and seasoned band spread much like wildfire gaining the attention of major reggae festival, California Roots as well as major touring bands: Ziggy Marley, Steel Pulse, Matisyahu, The Dirty Heads, J Boog, The Green, Sly & Robbie, Pato Banton, Third World, Stick Figure and Fortunate Youth.
HIRIE can be seen taking 2015 by storm; being invited to play many of this year’s biggest festivals and events: Sierra Nevada World Music Festival, Los Cabos Open of Surf (Mexico’s largest Surfing Competition), Reggae on the River, San Diego’s Open Air Amphitheatre (Iration, Katchafire), Reggae Rise Up Festival, Dry Diggins Festival, Las Vegas Hemp Fest & Expo, and more TBA. A fall tour is soon to be announced as well as the much-anticipated date of their second album release in 2016.
“I’d love for the listeners of my next album to feel inspired – to find a moment in their day to think only of their passions in life. The songs set a very spiritual atmosphere; having learned so much of myself and my band members on the road for the past 2 years. It all varies in color and vibe in such a way I feel very strongly about its impact on those who fancy a listen. This is a culmination of where we’ve been, and where we’re going all thanks to our family, friends and fans!” – HIRIE